Customer Value Analysis

Customer Value Analysis

  • What your customers want
  • Which suppliers are performing well or poorly against these wants
  • Whether or not you offer customers good value relative to your competitors
  • How much your products are really worth
  • What improvements to your product would be worth the most to customers
  • How to set prices to be competitive and to capture the full worth of your product
  • The role of marketing communications in shifting how customers view your brand

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