Marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and…
A marketing strategy consists of selecting a segment of the market as the company’s target market and designing the proper “mix” of product/service, price, promotion,…
Customer Value Analysis What your customers want Which suppliers are performing well or poorly against these wants Whether or not you offer customers good value…
