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Customer
Happy Customer
A happy customer will continue to be a buying customer and a returning customer. Poorly Treated Employees Treat Customers Just as Poorly.
Customer Comes First
They are both equally important. You cannot run a business without customers to consume products and services. You cannot run a business without employees to produce products and services.” “[P]utting the customer first does not mean the customer is always right. That is ridiculous. Putting the customer first means always listening and responding to customers. …
The Purpose of the Business
Who is the customer? Where is the customer? What customer needs are satisfied by the firm? What is the value to the cusotmer? What does/can the firm do to satisfy those needs over time?