Customer Value Analysis What your customers want Which suppliers are performing well or poorly against these wants Whether or not you offer customers good value relative to your competitors How much your products are really worth What improvements to your product would be worth the most to customers How to set prices to be competitive …
A marketing strategy consists of selecting a segment of the market as the company’s target market and designing the proper “mix” of product/service, price, promotion, and distribution system to meet the wants and needs of the consumers within the target market.
Your success as both a manager and leader will depend upon your willingness and ability to change!
“When we learn a bad habit, it takes over the brain map in that area, this is why it is so hard to ‘unlearn’ a bad habit. It has residency first, like an unwanted roommate.” Norman Doidge, M.D., The Brain That Changes Itself
“We are taught you must blame your father, your sisters, your brothers, the school, the teachers – but never blame yourself. It’s never your fault. But it’s always your fault, because if you wanted to change you’re the one who has got to change.” Katharine Hepburn
Four Things Women Entrepreneurs Must Have Before Starting A Business I’m a big believer in entrepreneurship. It’s an abiding passion of mine to encourage other women to take the plunge and start their own businesses; the benefits are myriad, giving you more control over your financial future and more social capital than almost anything else …
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